Bearing On Health Offerings

Shaping Innovation for Commercial Impact

How We Work

Bearing On Health is a focused consulting practice founded by Adam Kaufman, PhD, a healthcare executive, advisor, and entrepreneur with a track record of moving digital and clinical innovation from concept to market. The practice specializes in high-stakes environments where opportunities are complex, ambiguous, and commercially consequential. Every engagement is led personally by Adam and, as needed, supported by a curated network of experienced industry veterans - bringing the right mix of clinical, analytical(?), commercial, product, and technology expertise to each project.

Core Offerings

Bearing On Health works across five primary service areas, each designed to address a distinct market-facing challenge. While engagements are tailored to context, each offering draws on a proven advisory framework refined through work with health systems, digital health companies, MedTech, and pharmaceutical organizations.

Digital Health Commercialization Assessment

For digital health and MedTech companies seeking to translate promising technology into clear, differentiated, and commercially viable offerings.

This engagement focuses on clarifying value propositions, target buyers, and paths to scale - often at moments where traction has stalled, strategic direction is unclear, or the organization is preparing for its next phase of growth.

Health System External Digital Innovation

For health systems exploring market-facing digital offerings beyond internal transformation and IT modernization.

This work supports provider organizations as they assess, design, and prioritize external digital services, platforms, and partnerships - bringing commercial discipline to innovation efforts intended to reach patients, employers, or other health systems.

Digital Complements Strategy for Pharma & MedTech

For pharmaceutical and medical device companies using digital capabilities to strengthen differentiation, adoption, and long-term growth.

Engagements focus on the strategic role of digital “wraparounds” - including how they expand value, integrate with core products, and influence commercial, regulatory, and partnership strategies.

Proactive Care, Prevention & Longevity Advisory

For organizations navigating the shift toward proactive, preventive, and consumer-led models of care.

This offering supports health systems, payers, and innovators as they evaluate opportunities in prevention, longevity, and health optimization - linking emerging clinical approaches with sustainable business models, service design, and go-to-market strategy.

Custom Engagements & Interim Leadership

In addition to these core offerings, Bearing On Health undertakes select bespoke strategy engagements where deep domain expertise and senior leadership are required. Adam also serves in interim or fractional executive roles during periods of transition, growth, or strategic inflection—helping organizations move from strategy to execution when leadership capacity or clarity is most needed.