Digital Health Commercialization Assessment

Optimizing Market-Facing Digital Services for Competitive Advantage

Health systems have invested heavily in virtual care, patient portals, remote monitoring, and digital access tools. Yet many find themselves with a fragmented portfolio of services that lacks clear differentiation, measurable return, or a coherent market-facing strategy. Competing successfully today requires more than implementing tools - it requires intentionally designing and optimizing digital service lines that strengthen access, retention, and growth.

The Challenge

Most health systems operate a “patchwork” of digital offerings built over time to address internal priorities, vendor availability, or short-term needs. As retail competitors, national virtual-first providers, and digital-native entrants raise expectations, systems must shift from internal digital enablement to externally competitive digital services that patients, employers, and partners actively choose.

The Offering

The Health System External Digital Innovation Assessment is a focused engagement designed to evaluate the competitiveness, sustainability, and growth potential of your market-facing digital services. 

This work helps leadership teams understand where their digital portfolio truly competes, where it falls short, and how to prioritize future investment—grounded in both market dynamics and operational realities.

Key Focus Areas

The assessment typically examines:

• Competitive Landscape: How your digital services - such as virtual care, digital front doors, and remote monitoring - compare to local health systems, retail care models, and virtual-first competitors.

• Operational Readiness: The internal processes, staffing models, physician workflows, and governance structures required for successful adoption, integration and scale.

• Portfolio Prioritization: A practical Build, Buy, or Partner framework to guide investment decisions across digital assets and service lines.

• Value Validation: Mapping digital services to system-level goals such as growth, access, patient experience, and clinical outcomes.

How the Engagement Works

This assessment follows Bearing On Health’s proven four-phase approach:

• Opportunity Framing – Clarifying strategic objectives and target markets

• Customer Discovery – Internal and external interviews to understand real demand and decision drivers

• Market & Competitive Analysis – Assessing positioning against relevant alternatives

• Strategic Recommendations – Delivering an executive-ready roadmap for action

Who This Is For

This engagement is designed for:

• Health system executives responsible for digital strategy, innovation, or growth

• Leaders evaluating how to compete with retail and virtual-first care models

• Systems seeking clarity on where to invest, partner, or exit digital services